Concept Development

Leveraging data insights and user research.
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Empirical Data

Creating products that make a difference in people's lives is our passion. We seamlessly blending scientific research with captivating aesthetics which prioritize the user experience above all else.



01

User Research

  • Contextual Inquiry
  • Ethnography
  • Heuristic Evaluation
  • Generative Co-Creation
02

Concept Development

  • UX/UI Design
  • Industrial Design
  • Information Design
  • Packaging & Labeling
03

Concept Execution

  • CAD Design
  • Rapid Prototyping
  • Early Feasibility
  • Appearance & Usability Models
04

Testing & Evaluation

  • Usability Studies
  • Risk Mitigation
  • Ergonomic Evaluation
  • User Preference
05

Validation & Regulatory

  • Validation Testing
  • Usability Engineering Documentation
  • Regulatory Support
alt = an hcd member putting post it notes on a whiteboard alt = hcd team members discussing a new medical device

Balancing User and Market Needs

Concept development for medical devices is an art of the thoughtful transformation of user needs and expectations into precise product designs and specifications. Our evidence-based methods offer solutions to translate your data into key insights to guide you through development decisions, allowing you to proceed to the FDA approval process with unwavering confidence.

By seamlessly integrating human-centered design principles into the initial phases of the medical device development process, you can expedite timelines, enhance usability, safety and effectiveness, and circumvent expensive errors that when identified late in the process often result in regulatory setbacks and/or product recalls.

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Informed Ideation

Within our process, user needs are identified via contextual and stakeholder research and transformed into concrete requirements. This approach enables us to proactively identify any potential safety, usability, and/or customer satisfaction issues early in the product development process. Early-stage identification means easier and more cost-effective design changes.

Comprehensive Ideation:

  • Thoroughly analyze user needs
  • Generate innovative ideas to address those needs
  • Gather valuable feedback on designs or prototypes from customers, end users, and other stakeholders
  • Continuously refine product designs based on newly acquired information
  • Select optimal product design based upon user, engineering, business and risk management requirements  

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alt = an hcd team member working on a medical device design on a tablet alt = hcd team members testing a prototype of a new medical device
alt = an hcd engineer working a new design for a medical device at her desk alt = a 2d model of the zimmer surgical helmet system

Design Excellence

Prioritizing the needs of your user is the secret to our approach. Our design process is rooted in understanding the tasks your user is expected to accomplish, enabling us to develop innovative solutions that enhance their performance. We can help you:

  • Organize and accelerate your medical device design process
  • Address usability, safety and/or user acceptance challenges
  • Evaluate new feature decisions for next-generation products
  • Assess feasibility and usability of potential designs early in the design process  

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Our Concept Development Expertise


Designing and developing medical devices that change peoples lives by prioritizing the needs of the user, engineering capabilities, and business requirements.

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2D Visual Design

  • User Interface design
  • Web, app and software design
  • Instructions for Use (IFU) design
  • Data visualization
  • User Experience Design

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3D Industrial Design

  • Concept sketches
  • Physical user interface design
  • Product design and prototyping
  • Structural packaging
  • Surface geometry/3D Modeling

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Immersive Technology

  • Augmented Reality/Virtual Reality (AR/VR)
  • Physical user interface design
  • Simulated use environments
  • Scenario-based user testing
  • Generative user testing

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View Case Studies